We turned a shipping crate into the lightest, brightest bar of them all. And we did it using the power of the sun.
We created the Lightest Bar to celebrate the coming of Corona Light's holiday, The Lightest Day. Then we captured the bar in its fully shining glory and shared it as posts on Facebook and Instagram to inspire people to find the lightest bar on June 21st.
Then, on June 21st, we used our Lightest Day bar events to create a live Instagram story that urged people to slow it down and enjoy the extra daylight with Corona Light.